As a modern retelling of the “John Carter of Mars” story, the only failure here is Disney’s ability to successfully market a good thing.
A veteran of the American Civil War, John Carter (Taylor Kitsch) is done with fighting for other people’s causes (and for good reason). When a chance encounter with a strange being in a secret cave mysteriously transports him to a new land, John finds himself the prisoner of alien creatures living in desert wasteland. It isn’t long before our hero learns that he has stumbled into yet another war not his own and possessing sought-after skills that could turn the tide in the favor of his choosing. Fortunately, Princess Dejah Thoris (Lynn Collins) is hellbent bent on saving her world and her way of life, and in return for helping to save her world, John Carter may again find the home and family he lost long ago.
Mars. The story primarily takes place on MARS, dammit! Also, John Carter was a Confederate soldier; didn’t you see that in the trailers? These are just a few of the important details that make John Carter what it is: a story that science fiction has been borrowing heavily from for a number of years. Originally published as serial fiction in 1912, the same guy best known for inventing “Tarzan,” Edgar Rice Burroughs, was writing the blueprint for what would become both Star Warsand Avatar (at least the advertising got that right), but the marketing (reportedly costing upwards of $100 million) not only left out the word “Mars” but also anything explaining what was the hell was going on. Sure, the production design was striking (what else would you call ships that sail on sunlight?) but not enough to sell it to new audiences. Fortunately, the rest of the world seems to have figured out what Americans were never told or didn’t know, but more on that in a bit.
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